The futures of agency
Exploring the liminal spaces between action and responsibility

Entrepreneurship and Foresight: construction of Future Business Scenarios

The proposal encompasses a vision of integration between the
disciplines of Entrepreneurship and Strategic Foresight as an
alternative for the realization of futures. In other words, a conceptual
proposal that in a practical way helps entrepreneurs and/or academics
from both disciplines in the development of desirable future scenarios.
The proposal is aligned towards two areas in particular:
"Entrepreneurial Education" (proposing a pedagogical model that
contribute to the entrepreneurship process and particular validations
with the practical application of the technique(s) of prospective) and
"Imagination for futures” (explore new desirable scenarios that lead to
business foresight). In entrepreneurship, we start by identifying needs
in a specific market (Arar, Han et al. 2010). Possible ideas or
opportunities requires validation through the support of different
techniques under a continuous process of experimentation that allows
reducing the risk prior to launching a business. In general terms, the
entrepreneurship process would lead to the creation of a particular
product or service, aimed at a client/user with a specific characteristic
profile, and within a particular market in the problem-product-market fit stage. Until we can create and clarity a respective future business
model. In particular, Strategic Foresight is an important complement in
the entrepreneurship process, which strengthens the creation and
practical imagination of future scenarios on business proposals,
reducing risk and validating the long-term vision in a structured way. It
is proposed four specific stages to carry on between the integration of
entrepreneurship and foresight: Diagnosis, Strategic Variables, Future
Scenarios, Future Actions. That is, interconnected for the creation of
future business opportunities.

Leader Met Conecta Futures Center
Met Conecta
International Relations and Entrepreneurship Professor
Tec de Monterrey